Historically, Italy was considered the premier source for travertine, particularly from the region around Tivoli. However, in response to growing global demand, many Italian suppliers have shifted their focus toward the ultra-luxury market, producing only the most select and premium travertine products. As a result, they have largely stepped back from competing in broader international markets, particularly on price.

Today, Turkey has emerged as a global leader in travertine production. Thanks to its extensive natural stone reserves and favorable geography, Turkey offers a wide range of colors and selections, making it a preferred choice for many buyers. Other notable producers include Mexico, Italy, and Peru, but Turkish travertine remains dominant in terms of global demand.

While there are no definitive studies comparing the overall quality of travertine by country of origin, Turkish travertine continues to be highly sought after. This popularity is likely driven by a combination of product quality, color variety, and affordability, positioning Turkey as a key player in the international natural stone industry.